Information Strategies no. 460

Here is more information referring to the article in Strategies no. 460.

An earlier article in Stratgies Nr 339 about the book The Loyalty Effect can be read at: Loyalty means profitability.

Here is ordering information about the books referred to:

Loyalty Rules! by Frederick F. Reichheld.
ISBN 1-57851-205-0. Harvard Business School Press 2001.

The Loyalty Effect, by Frederick F. Reichheld.
ISBN 0-87584-448-0. Harvard Business School Press 1996.

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